Sjoerd Vroonland




Young Dutch designer Sjoerd Vroonland (1985) studied at the Hout- en Meubileringscollege in Rotterdam and also graduated from ArtEZ Academy, specialising in product design. From 2010 until 2014 he worked together with designer Arjan Vaandrager. Some of the designs by Vroonland & Vaandrager are now in the collection of design label Moooi.

Today Vroonland runs his own label from his atelier in Amsterdam. His innovative products are inspired by classic designs and are created using materials, techniques and shapes that we are all familiar with. From the archetypal saddle to the antique clothespin, Vroonland uses the best features of time-honoured design and finds new ways to apply them, combining contrasting materials. Instead of hiding all technical details, the designer focuses on the beauty of construction. The result is both pure and poetic.


Sjoerd Vroonland